Chobani

  • Client:

    Chobani

  • Location:

    UNC-Charlotte, ECU, & NC State University

  • Service:

    Campus Sampling & OOH Media

Challenge

Raise awareness of Chobani retail locations on campus and drive sales at campus convenience stores.

Strategy

Gotcha utilized two proprietary platforms – OOH campus kiosks and promo bikes – at three campuses in North Carolina. Promo bikes were used to distribute full-size refrigerated samples, while kiosks provided sustaining brand presence on campus.

Success

Gotcha’s multi-asset approach succeeded in generating buzz, awareness, and sales on campus. Ambassador feedback indicates the campaign created a convenient and exciting sampling opportunity, while also building knowledge of product availability at campus C-stores.

 


Related Projects

  • University of Oklahoma
    Bike Share
  • Chobani
    Experiential
  • Auburn University
    Ride Share
  • Dr Pepper
    Experiential