University of Oklahoma
Bike Share

Client:

University of Oklahoma
Location:

Norman, Oklahoma
Service:

Bike Share

Challenge

Enhance student mobility, improve parking and transportation challenges, and positively impact the overall health and wellness of the campus.

Strategy

Create a customized bike share system to suit the unique needs of OU’s campus and student body. Gotcha uses data collected by the app to analyze where hubs should be placed for maximum network efficiency.

Success

Gotcha launch the 75-bike “Crimson Cruiser” system in April 2017. Within the first 60 days, almost 5K users logged more than 57K trips, burned more than 2 million calories, and reduced 45K lbs of carbon emissions (compared to driving).